Okay, so you have your mind set on buying an Expired Domain, thinking of running and succeeding in this business? Or just thinking of hosting your website in any one of them! Here we are, to provide you some inputs and guidelines on what to look out for, when you are buying an expired domain.
We give you it as main 5 things to be made note of:
Check the Domain Authority (DA): This is the first base step in selecting an expired domain. This metric gives you a measure of ranking power of the site. Domain Authority is a score on a 100-point scale) developed by Moz, which predicts how well a website will rank on search engines. It is used when comparing one site to another or to just find out the strength of your website.
Another is PA (Page Authority): Along with DA this is also an important factor in choosing the domain. While buying a domain, chose a DA with rank 25+.
Check whether the Domain had any spam: Make sure you do a double check for any spam content in the domain. You have many ways to do it. Here Way back machine is also used, to see if the expired domain contains any spam. There is another site, Domain hunter gatherer site, to check the domain for any spam content. It gives you with accurate results. The site itself gets upgraded often, to give the best output.
Check the domain for Google Banned checker: While selecting a domain, make sure that the domain is not banned by google search engines. Sometimes it happens that though the DA or PA is high, good enough rating to be taken for, it might have been banned by google for certain reasons.
So be careful, while selecting the domain. Buying a domain which is banned by google is not worth. If you still insist on buying it, you may have to reconsider your idea or use Google Reconsideration request and proceed.
Check google AdSense Ban: search expired domains on the net, which are banned by Google AdSense. Ifyou are planning to buy an expired domain or build your website on it, you need to analyze these options. At the end buying a worthless domain would never help you or your business in anyway.
AdSense Sandbox Checker is a tool which will help you to find AdSense ban. Simply put your URL and click on preview Ads, if the Ads are displayed then you are good to go. Otherwise it isn’t safe.
Age of the Domain: Most people are of belief that the older the domain is, better one. But, this isn’t the true fact. There can be better domains with little old ones. So don’t consider Too old ones for the first time. You might land up at risk.
Industry or sector of the domain: It’s always better to have something on the same business lines. Same applies to domains as well. Check which sector of business the domain lasted for! It might not be as the same one that you are looking for, which is again a slight drawback. Check with the Way Back machine for this part of the domain too. Google offers contextual link more weightage. So if you are looking a domain to deal with money matters, the domains industry or sector definitely maters.
Verdict: After reading the above guidelines, we hope you have got some clue on how to go about in buying an expired domain. We hope you make a right choice.